La Jolla Surf Systems was founded in 1979 and the iconic surf shop has served as a cornerstone in the Southern California surf community.

Nearly 45 years later, we take pride in serving locals and visitors to La Jolla Shores, ensuring your have everything you need for your surf and beach adventures.

We are the closest surf shop to the beach at La Jolla Shores and have a premium selection of wetsuits, equipment and apparel and we offer high quality rentals and top notch learn to surf experiences. Come stop by the shop to grab your gear, book your lessons, or just talk surf!